Aitomatic’s goals were to generate awareness, capture new leads, and connect with potential investors. The challenge, as a newer startup, was a lack of clarity around their brand marketing and messaging, which was crucial to building a lead gen strategy.
How could they sharpen their narrative in order to attract potential users and partners? The first step was to tell Christopher Nguyen’s story–Aitomatic’s CEO & Co-Founder–via podcast guesting to create excitement around the brand.
Christopher’s incredible journey from Vietnam refugee to multi-tech founder set the stage for him to become an outspoken proponent and thought leader in the emerging field of AI engineering and ethical, human-centric AI. With his story, we were able to plan a strong podcast tour targeted at large business decision-makers and AI champions.
Throughout the Aitomatic tour, we reached approximately 277K+ listeners within their target audience, who heard Christopher speak about his product and expertise for 30-60 minutes.
Not only did we help them foster relationships with investors and created awareness for their brand in the AI space, but we also helped Aitomatic fine-tune their messaging.
They found it most valuable to be able to hone in on their positioning throughout their podcast tour and were able to take excerpts from interviews to educate their team on what matters in their brand messaging. They even generated a new company tagline from their podcasting experience!
"Whether you like it or not, when you put something into a formal medium like a podcast, it takes on an implied authority and pushes you to fine-tune your brand positioning and voice. Thanks to the Lemonpie team, we got very clear on how we wanted to be perceived as a brand."