Appsmith’s primary goal was to drive awareness for their platform within the developer market. The problem? Traditional marketing doesn't typically resonate with this audience, and the product was too nuanced for a short, surface-level ad campaign.
The team wanted to leverage a marketing channel that would allow them to explain their product in-depth to a targeted audience while helping to build their reputation as thought leaders in the open-source space.
By guesting on the right industry podcasts, Appsmith would have the opportunity to tell their story and be inside the heads of captive listeners for 30+ minutes. Even though they were new to podcasting, they believed this channel would get their brand in front of the right people.
Over the course of the Appsmith tour, we helped them reach approximately 149,000+ listeners within their target audience, who heard Abhishek, Arpit, and Nikhil talk about their platform and expertise for 30-60 minutes.
Not only did we blanket the developer ecosystem, but we also landed them on almost all the major developer and tech podcasts on their wishlist.
One of the biggest metrics the Appsmith team focused on was bandwidth. How much effort would be required on their end to execute a successful podcast tour being that their team was small? With our in-depth onboarding sessions, ongoing monthly strategy calls, efficient Slack communication, and pre-interview prep work, we were able to cut down their prep time to less than 20 minutes per interview, which meant they could spend more time working on the things that mattered most in their business.
“The Lemonpie team does great work. They got us on some of the best tech podcasts out there.”