When Aspen Funds came to us they were already generating a lot of interest and leads through other marketing channels, but weren’t getting the close rate they hoped for.
As a new company, they knew they needed to build trust and brand recognition, and be perceived as what they were - experts in their space.
Jim and Bob knew that going on podcasts was an effective way to do that, but didn’t want to DIY it because of how time intensive it would be to do it the right way. They needed a solution that was completely done for them from beginning to end, so all they needed to do was show up and talk.
With over 64+ podcast interview bookings, we helped Aspen Funds drive over $1 million in investment revenue, added millions more to their sales pipeline, and reached between 258,000 and 699,000+ listeners in their target audience. We also helped Aspen Funds build trust with potential customers who came ready to buy as a result of listening to a podcast interview, reducing sales calls to 15 minutes. These podcast bookings also increased their brand awareness, opening up the doors for 2 speaking opportunities at industry conferences.