R-Zero initially onboarded three speakers – co-founders Ben Boyer, Grant Morgan, and Eli Harris. The goal of their podcast tour was to tell the story of a startup that recently emerged to meet the demands of the pandemic while simultaneously increasing the profiles of the founding team and the culture they’ve built at the company.

With each speaker, we spent time getting to know their story and thinking through how best to position their expertise. For Ben, being a major startup investor, we honed in on the operational side of running a startup and how he thinks about the macro forces at work in relation to R-Zero’s opportunity in the market.

Grant is an incredible engineer and leader, so we focused on his ability to conceive the product and infrastructure behind R-Zero and the humbling passion he infuses through his leadership skills.

With Eli, we primarily focused on his startup backstory and how his first startup, valued at $1 billion, led to him being pushed out from his own company, which only strengthened and fueled his next chapter at R-Zero.

Each founder had a unique story to tell and within each pitch, we were able to infuse their journeys with the overarching mission of the R-Zero brand.