So Lindsay, Director of Communications & Community, got to work finding the right shows, and pitching Mike to be a guest on them. Because she wanted to do things the right way, this took time. She knew how much hosts and producers put into their shows, and wanted to respect them - not spam them. This meant finding shows where Mike could actually bring value to the listeners, and crafting each pitch to be personal and thoughtful. Her work started paying off, but she realized it wasn’t sustainable to keep doing things the way they were. Instead, she wanted to find a way to do more personal, thoughtful, brand-building outreach - but with limited in-house resources.