The Opportunity
We’re looking to partner with a world-class copywriter on a freelance basis to help us create personalized pitch material for our Podcast Tour clients.
A Podcast Tour is where we pitch client’s to be a guest on podcasts so they can provide value to listeners by sharing their expertise while also further establishing themselves as thought leaders in their space.
What You’ll Be Doing
- Conduct Research - You’ll listen to each new client's kickoff call, review any background material they’ve provided, as well as get to know them and their company via their website, social media, previous podcast interviews, press coverage, etc., in order to familiarize yourself with their goals and expertise (and documenting what you find in the process).
- Create Source Documentation - A complete list of sources you find while researching (even those you didn’t end up using).
- Write Bios - 1 short (~50 words) and 1 long (~200 words) bio for each client at hand.
- Write Hooks - 10-20 topics (which we call “Hooks”) that the client can talk about in a podcast interview along with 3-4 sentences of support for each one. These hooks will highlight the client’s expertise, experiences, philosophies, and any contrarian points of view they have, with the goal of persuading podcasters to have them on their show by conveying the value they can provide to their audience.
How We’ll Work Together
- Timeline - We will let you know a project is headed your way as soon as a new client schedules their kickoff call, which typically provides a ~1-week notice prior to when you’d be starting your work. Required turnaround for each set of Bios & Hooks is 1 week (5 business days) from the time we provide you with the kickoff call, although we’ve found 3 business days to be very doable and is preferred. In the instance of 3 or more clients under 1 account, the required turnaround time is 2 weeks (10 business days).
- Process - You will create 1 GDoc with the complete list of sources you found while researching (even those you didn’t end up using) and another with the Bios & Hooks. From there, you’ll ensure the sharing settings are set to public and send us the links to both docs via email.
- Review & Iterations - We will review the bios & hooks in “suggesting” mode so you can see any edits and we’ll be sure to leave notes for clarification so you fully understand our goal behind the edit. In some cases, we may request you re-write a particular hook from a different angle or scrap it altogether in lieu of a more impactful topic. These requests are rare and even more unlikely to come up once we’ve worked together on several projects and are better aligned on goals, tone, etc., and we’re always more than happy to hop on a quick call to chat through any questions you may have.
- Compensation - The compensation for each project (research, bios, & hooks) is $1200. This is on a per-client basis, so if there are 3 clients under 1 account, compensation would be $3,600, for example. All projects are paid within 1 week of receipt, although we always aim for same-day.
The Right Fit
Not to be braggadocious but we’re very good at what we do and your work will play a major part in that, so if traditional PR writing (read: egotistical features or boring press releases) is your jam, we may not be the best fit.
But if you live to create copy that wakes people from their standard trance of content consumption and replaces it with engagement and inspiration fueled by your mad storytelling skills, we truly can’t wait to chat with you.