Q&A: Internal Podcast Strategies for Your Team

Companies like Netflix, Shopify and Spotify use employee-focused podcasts. So can you. In this episode, we’ll talk about how.



Creating an internal podcast (also called Private or Employee-only podcast) can help you communicate more effectively, train new hires, build your employer brand, attract new hires, and build a more positive culture.  

In this episode, we’ll cover what an internal podcast is, all the ways your company can use one, and the major companies that are already using them to great effect.


How private podcasting compares to other internal channels.

Let’s face it, lots of you are using email, PM systems, or instant messaging options like Slack to communicate.

So we talk about how we think this is different, and what makes it unique.

There are seemingly endless ways companies can use internal podcasting.

This includes:

  • Employer branding / attracting top talent
  • Unifying your team around a single message
  • Empowering departments or managers to share updates
  • Building culture by sharing updates from employees
  • Onboarding new hires
  • Equipping your sales team with a repository of knowledge to share with potential customers
  • Training for employees while they’re on the road

And the list goes on!

There are some really major players using internal podcasts right now.

We cover how Netflix, Shopify, and Spotify are all using internal podcasting to great effect.

Helpful resources

Talk to future customers, on podcasts they love.